Index Sales promotion

Introduction

• Introduction

How to do it

• Work out what you want to achieve
• Analyse the benefits
• Design the offer
• Identify outlets for your promotion
• Designing the response and the follow up

Examples & resources

• Benefits grid
• Setting goals
• Books and links

Tips & tricks

• Core tips
• Packaging, premiums and discounts
• Distribution and display
• Media promotions
• Creating networks
• Using events
• Designing the response and follow-up

Comments & feedback

• Comments & feedback

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