Index Media relations
Building fruitful relationships with the media
- Why do it?
- The needs of the media
- Different kinds of media
- Who to pitch to
- Getting to know the media
- Organising your database
- Mailing the media
- Building rapport
Developing a media relations plan
- Why do it?
- Research
- Situational analysis
- Objectives
- Identify the target audience
- Key messages
- Key selling points
- Media hooks
- Next steps
- Summary
Writing for the media
Pitching a story to the media
- The 'IDEA' model
- Research
- What makes the news
- What makes a good hook
- Target media
- Preparing the pitch
- Making the call
- Follow up
Bringing the media to you
Creating images for the media
- Overview
- Commissioning photography
- Selecting images
- Providing pic-ops
- Pic-op checklist
- Technical requirements
- Copyright
- Storage of images and captions
Being interviewed by the media
- Homework
- Identify and brief appropriate talent
- The essential 3 S's: simple, short and saucy
- Tips for the interview
- Broadcast interviews
- Print interviews
Managing a media controversy
An issue is an external or internal factor, which, if it continues, could have a significant effect on the function or future interests of the company. It is these issues that are likely to cause a media controversy.
