Index Direct marketing
Introduction
How to do it
- Introduction
- Acquiring customers
- Designing your database
- Analysing your database
- Targeting a direct mail campaign
- Designing a direct mail campaign
- Fulfilling orders
- Direct Selling
- Evaluating results
Examples & resources
- Using the examples & resources
- Customer Bill of Rights
- Organising your database
- Analysing your database
- Evaluation
- Books and links
Tips & tricks
- Core tips
- Collecting data
- Recruiting prospects
- Setting up and managing email lists
- The basic principles of segmentation
- Getting the information you need
- Market testing
- Identifying other lists
- Designing a direct mailer
- Designing response mechanisms
- The secret to successful fulfilment
- Direct selling
- The first principles of successful eCommerce
