Index Design the message

Introduction

• Introduction

How to do it

• Developing a concept
• Deciding on the key materials for your campaign
• Managing the creative process
• Choosing images and words
• Going into production

Examples & resources

• Using the examples & resources
• Campaign concepts
• The creative brief
• Specifying requirements: a checklist
• Flier copy
• Sample agreements
• Getting started on the web
• Books and links

Tips & tricks

• Core tips and tricks
• Saving money
• Design
• Copywriting
• Images
• Copyright

Comments & feedback

• Comments & feedback

Print this chapter

• Print this chapter
• Download Design The Message as a PDF