Index Communicating The Arts

Introduction

More and more arts companies are now taking a 360 degree look at the who, what, where, when, how and why of their communications. Communication is not just about persuasion - it's about education and image-building, about listening to and engaging with people of all ages from all kinds of backgrounds.

The theory of communications

• Introduction
• Know Yourself
• Know Your Audience
• Know Your Competition
• Market Positioning
• Final Tips
• Summary

• Action Sheet 1: Foundation for your communications strategy

Writing your communications strategy

• Introduction
• Communications Objectives
• Target Audience
• Key Messages
• Key Selling Points
• Personality and Tone
• Summary

• Action Sheet 2: The drivers for your communications strategy

Communications practice

• Introduction
• Communications Channels
• Words
• The Image

• Action Sheet 3: Evaluation - the channels, the message, the word and the image
• Action Sheet 4: The written word

Content and programs

• Introduction
• Content
• Programs

• Action Sheet 5: Designing an information program

Independent artists - start here!

• Introduction
• Why do it?
• The essential toolkit for independent artists

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